Hefty

Criminally Strong

What’s more of a crime than a faulty, weak trash bag? One you can carry a body in. Okay, I’m not advocating for a life of crime, but Hefty trash bags are criminally strong. These ads were created as an extension of Matt Benjamin’s concepts for a Hefty campaign titled “Criminally Strong.” I emulated Benjamin’s art style and created my own sets of copy playing upon both taking out the trash and carrying out a crime.