Nuuly

Nu Risk, Nu Reward

Attention everyone with commitment-phobic closets: when in doubt, rent it out.

I had the opportunity to create a copywriting and branding project for Nuuly, URBN’s subscription clothing rental service. Following various creative briefs, I concepted copy for use in SMS, email, and paid social campaigns. I truuly had a blast delving into Nuuly’s branding, audience, and strategy to craft an in-depth presentation pitching my ideas.